Choices facing consumers take the form of lotteries:
Assumptions about consumers' perceptions about lotteries:
receiving a prize with probability 1 is the same as getting the prize for certain:
order of lotteries does not matter:
consumer's perception of a lottery depends only on the net probabilities of receiving various prizes
The fact that lotteries have only 2 outcomes is not restrictive because outcomes can be further lotteries. By compounding two-prize lotteries we can construct lotteries with arbitrary number of prizes:
Preference over lotteries
Analogous to consumer theory, here we assume that a decision maker has preference
Completeness
Transitivity
Continuity
For any lottery
Independence
The preference relation
This means if we add a third lotteries as a linear combination of previous two, then preference relation is not affected.
This assumption may be inrealistic.
vNM utility function
If
Expected utility functions are unique up to affine transformations. If
仿射变换(Affine transformation),又称仿射映射,是指在几何中,对一个向量空间进行一次线性变换并接上一个平移,变换为另一个向量空间。
We say that an agent is risk averse if she prefers to receive the expected value of gamble for sure instead of receiving the risky gamble itself; i.e., the utility of the lottery is less than the utility of the expected value of that lottery.
Certainty equivalent
The amont of money
Risk premium (
The maximum amount of money that an agent is willing to pay to receive the expected value of the lottery instead of receiving the lottery itself.
Some equivalence
The decision maker is risk averse.
The utility function is concave
Measuring of risk aversion
Arrow-Reatt coefficient of absolute risk aversion
The larger this ratio is, the larger risk averse is the agent.
Decreasing absolute risk aversion (DARA) is generally a sensible restriction to impose. Under constant absolute risk aversion, there would be no greater willingness to accept a small gamble at higher levels of wealth, and under increasing absolute risk aversion, we have rather perverse behavior: the greater the wealth, the more averse one becomes to accepting the same small gamble. DARA imposes the more plausible restriction that the individual be less averse to taking small risks at higher levels of wealth.
Relative risk aversion